Purpose & Impact

You will own and scale FYUL’s Marketplaces Hub (TikTok Shop, Etsy, and future platforms), carrying full commercial responsibility for GMV, acquisition, and expansion.

You are an execution-driven leader, not a coordinator. You define strategy and mobilize cross-functional teams across Sales, Success, Marketing, and Partnerships to deliver measurable growth.

As the Commercial Engine Lead, you are the single point of accountability for social commerce growth. You own the commercial mandate for how fast we scale across all marketplace channels.

This high-autonomy role powers a multi-disciplinary machine. You integrate functional teams to accelerate execution velocity and maximize merchant success within the hub.

Operating on a Mission Team model, you carry P&L accountability without owning the formal org chart. You set the mission and priorities for a dedicated cross-functional team, acting as a business owner backed by the Chief Growth Officer.

Key Responsibilities

Commercial Ownership

• Own GMV targets for TikTok, Etsy, and emerging channels.

• Execute platform-specific growth playbooks across the merchant lifecycle.

• Build scalable acquisition and monetization frameworks.

• Solve structural bottlenecks to ensure commercial resilience.

You carry the commercial mandate, taking full accountability for GMV targets. You define playbooks from acquisition to retention, acting as the “Commercial CEO” of the vertical to ensure every move translates into top-line impact.

Hub Leadership

• Lead a mission team (Sales, Success, Marketing, Partnerships, Support).

• Create a culture of urgency, experimentation, and accountability.

As Mission Team Leader, you direct the priorities of a cross-functional squad. You own their work, measurement, and performance against targets. You foster commercial intensity and rapid experimentation, ensuring the team is empowered to test tactics in real time.

Marketplace Channel Strategy

• Develop deep expertise in TikTok Shop and Etsy mechanics.

• Build repeatable onboarding and activation playbooks.

• Position FYUL ahead of the curve on emerging platforms.

You are the authority on social commerce success. You build durable, scalable playbooks based on platform dynamics and act as a pathfinder to capture first-mover advantages on the next wave of marketplaces.

Cross-Functional Influence

• Partner with Product, Selection, GrowthOps, CX, and Finance.

• Push initiatives beyond the hub for structural improvements.

You build strategic partnerships with central functions to advocate for your vertical. You push for product enhancements and structural shifts, navigating the organization to remove friction and leverage central resources for hub growth.

Strategy → Execution

• Set growth roadmaps and time-bound execution cadences.

• Define KPIs and run constant experimentation loops.

• Scale proven growth levers across the organization.

You bridge vision and reality by translating roadmaps into rigorous execution. You set KPIs and validate growth levers through data-driven loops, building an industrialized "playbook for growth" as FYUL expands.

Organizational Impact

• Build future leaders and raise performance standards.

• Drive an ownership mindset: no silos, no excuses.

Your success is measured by the performance culture you instill. You mentor talent and preparation future leaders, driving a collaborative, "no-excuses" mindset where the best ideas win regardless of reporting lines.

Metrics for Success

• Marketplace GMV growth YoY

• New merchant acquisition velocity

• Merchant activation rate

• 6- and 12-month merchant retention uplift

• Contribution margin by platform

• Execution velocity (initiatives shipped vs. planned)

Qualifications

• 8–12+ years in marketplaces, e-commerce, or social commerce roles

• Proven P&L or channel ownership experience

• Strong knowledge of TikTok Shop and/or Etsy platform mechanics

• Experience scaling merchant acquisition and retention programs on marketplace platforms

• Proven ability to lead and deliver results through dotted-line or matrix team structures

• Strong analytical fluency (funnels, CAC/LTV, unit economics)

• High ownership, bias for action, resilient under pressure

Why FYUL?

You will shape one of the most important and fastest-moving growth vectors of the company. This is a leadership seat at the frontier of social commerce—with real impact, real accountability, and real upside.

What we offer:

• A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done

• An opportunity to work remotely or in a modern and welcoming office in Riga

• Flexible working hours (start your day as late as 11 AM)

• Private health insurance

• 2 extra paid days off to focus on your mental or physical well-being

• 1 extra paid day off to celebrate a Birthday or any other celebration of your choice

• Internal and external learning opportunities

• Access to mentorship, internal meetups, and hackathons, both on-site and online

• Free and healthy lunch if you work from the Rīga office

• Design and order your own merch using our platforms with an employee discount

• Exciting team-building events and parties you’ll never forget!

FYUL is the engine that powers on-demand commerce at global scale.

Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.

From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.

We're a fast-growing global company working toward powering great brands, great experiences, and great people.

We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.

If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job.

Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We’re always looking for creative and driven minds to join our ever-growing team!

AS Printful Latvia (Reģ. Nr. 40203050078)