Senior Category Manager
We’re not one brand or one type of team. We’re a fast-growing global company made up of many disciplines – all working toward a shared goal: to power great brands, experiences, and people.
About the role:
Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way. Our business keeps growing, so we’re looking for a skilled Senior Category Manager to join our team.
The Category Management Team is responsible for driving revenue growth through new product launches and merchandising, focusing on trends, discoverability, competitiveness and creation experience.
As a Senior Category Manager, you will serve as the strategic leader for one or more high-impact product categories, owning their long-term commercial performance and competitive positioning. You will define the vision, set the strategy, and drive the execution of initiatives that increase revenue, profitability, and market leadership. This role requires a strong balance of analytical depth, commercial acumen, and cross-functional leadership.
You will influence company-wide priorities, lead complex product lifecycle decisions, and mentor junior team members while shaping best practices within Category Management.
Your daily tasks will include:
Set and own the long-term strategic vision for your product categories, aligning with broader company objectives and influencing cross-functional planning at a senior level.
Drive P&L performance, continuously analyzing revenue, margin, pricing, and competitive landscape to make data-driven decisions that maximize growth and profitability.
Identify, size, and lead major revenue opportunities across assortment expansion, product innovation, and category optimization with minimal oversight.
Oversee the full product lifecycle from assortment strategy to discontinuations, ensuring category completeness, competitiveness, and quality remain top-tier.
Lead high-impact product launches, coordinating with sourcing, selection development, onboarding, design, operations, sales, and marketing to deliver best-in-class go-to-market plans.
Conduct advanced market and trend analysis to anticipate shifts, uncover merchant needs, and proactively shape the product roadmap.
Optimize catalog performance by driving initiatives around pricing strategy, product presentation, and discoverability.
Mentor and guide Junior Category Managers / Associates, providing coaching, direction, and feedback to elevate team capabilities.
Champion process improvements within Category Management, streamlining workflows, tooling, and cross-team communication to increase efficiency and consistency.
Your qualifications:
5+ years of category management, buying, merchandising, or similar commercial experience, ideally within e-commerce or a related high-growth retail environment.
Strong track record of owning and growing a product category, with direct responsibility for revenue, margin, pricing, and product lifecycle strategy.
Demonstrated strategic thinking with the ability to set long-term plans, build business cases, and drive alignment across multiple teams.
Advanced analytical capabilities, including interpreting complex data sets and transforming insights into clear, actionable recommendations.
High proficiency with analytics tools such as Excel/Google Sheets; experience with Power BI, Looker or similar BI tools is strongly preferred.
Exceptional project management skills, with experience leading multi-team initiatives and managing competing priorities in a fast-paced environment.
Strong leadership and mentoring abilities, with 2+ years of experience coaching junior team members or leading a small team.
Excellent communication and stakeholder management skills, able to influence decisions at all levels of the organization.
A proactive, ownership-driven mindset, with the ability to operate independently and drive initiatives from idea to execution.
What we offer:
Monthly salary of 3,400-3,700 gross, depending on work experience, education, and skills
A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done
An opportunity to work remotely or in a modern and welcoming office in Riga
Flexible working hours (start your day as late as 11 AM)
Private health insurance
2 extra paid days off to focus on your mental or physical well-being
1 extra paid day off to celebrate a Birthday or any other celebration of your choice
Access to mentorship, internal meetups, and hackathons, both on-site and online
Free and healthy lunch if you work from the Rīga office
Design and order your own merch using our platforms with an employee discount
Exciting team-building events and parties you’ll never forget!
FYUL is the engine that powers on-demand commerce at global scale.
Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.
From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.
We're a fast-growing global company working toward powering great brands, great experiences, and great people.
We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.
If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job.
Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We’re always looking for creative and driven minds to join our ever-growing team!
AS Printful Latvia (Reģ. Nr. 40203050078)
- Team
- Platform: Commerce
- Role
- Senior Category Manager
- Locations
- Latvia, Riga
- Remote status
- Hybrid
Our Hiring Process
Intro Chat
If our Talent Acquisition Team believes that you could be a great fit for the role, we’ll invite you to a 30-45-minute introductory call. Our goal is to learn about your relevant experiences, skills, and motivations. This is also your chance to ask any questions you may have about FYUL.
Practical Task
Some roles require our candidates to complete a practical assignment. It helps us assess your problem-solving skills and your ability to complete the duties required for the role.
These can come in the form of a take-home assignment or a live session where a dedicated team member will guide you through the process and answer any of your questions.
Hiring Manager Interview
The next step is a 30-60-minute call to meet the hiring manager. The goal of this call is to assess if you have the skills necessary for the role. Expect more detailed questions about your experience and some situational or behavioral questions.
Decision and Offer
Once all of your interviews are done, our team will get together to review everyone’s feedback and make a decision.
If we decide that you are the best candidate for the role, our recruiter will reach out to you with an offer.
Once you have accepted the offer, our HR Operations Team will contact you to walk you through the contract signing process.
And that’s it! Your FYUL journey begins!
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